Multichannel Marketing Campaign Generator and Analytics Workspace

Marketing teams juggle campaigns across search, social, email, and display, each demanding its own copy, formats, and reporting, and small agencies burn most of their billable hours on production rather than strategy. Generative tooling that drafts, adapts, and analyzes campaigns across channels fundamentally changes that economics. The intern builds a campaign workspace where generative AI produces ad copy variants, headline options, and visual direction suggestions tailored to each channel, then helps analyze performance once campaigns are live. A Node.js backend orchestrates the generation workflows and stores campaigns, briefs, and results in MongoDB, while the React frontend supports collaborative editing so multiple marketers can refine AI drafts together, with roles and approvals enforced by secure user management. Performance analytics close the loop by comparing variants and channels, and finished campaigns and reports export cleanly for clients and stakeholders. The intern learns to build generation workflows with human review at the center, to model collaborative editing safely, and to connect creative output to measurable results, which is the full shape of a modern marketing technology product.