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Loan and Credit Awareness Campaign Design

Added Jul 2026 3 design docs

Credit now arrives in an Indian student's life before a salary does. A pre-approved card offer lands in the inbox during the second year, a food delivery app offers pay-later at checkout, a coaching institute quotes fees as a monthly EMI, and an instant loan app promises ₹10,000 in four minutes if you allow access to your contacts. Almost nobody explains the other side: that paying only the minimum due on a card keeps a balance alive at over 40 percent a year, that a 12 percent flat-rate loan is not a 12 percent loan, that one missed EMI can sit on a credit report for years, or that an unregistered lender harassing a borrower's contact list is a matter for the police and the RBI's complaint portal, not something to be quietly paid off.

The intern designs and runs a small awareness campaign instead of writing another report. They build a message ladder from ten of the most damaging credit myths on campus, verify each correction against RBI circulars, bureau pages and issuers' published schedules of charges, and turn the strongest points into a creative pack made in canva: three instagram carousels, two posters for hostel and canteen noticeboards, and a story template set. The campaign runs for 21 days on a dedicated instagram handle against a 14-post calendar tracked in google-sheets, with reach, saves and shares logged per post, a before-and-after six-question quiz measuring what actually changed, and a public campaign hub in notion that indexes every asset and answers the twelve questions students asked most.

Completing the project gives the intern the full communications arc that marketing, content and CSR teams hire for: audience insight, message hierarchy, factual verification of financial claims, visual production at a consistent standard, publishing to a calendar, and honest measurement including the posts that failed. For BA, B.Com and BBA students, a campaign with real reach numbers, a documented message ladder and a measurable shift in quiz scores is far more persuasive in an interview than a certificate, because every claim in it can be opened and checked.

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