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BusinessEasy

College Canteen Demand and Pricing Study

Every college canteen runs on guesswork. The contractor raises the samosa from 15 to 20 rupees, sales dip for a fortnight, and nobody can say whether the loss in volume was worth the gain in margin, because no one has ever drawn a demand curve for a samosa. Students grumble that the cold coffee is overpriced while the thali sells out by half past one, and the two facts are treated as unrelated complaints rather than as evidence about how price-sensitive each item really is. It is the closest thing a first-year economics student has to a laboratory. The intern turns that laboratory into a study. A short price-ladder questionnaire built in google-forms asks at least 120 students across two campus canteens how many units of five named items they would buy in a week at four different prices, producing demand schedules that are then converted in excel into arc elasticities, revenue curves and a revenue-maximising price for each item. A three-day footfall and queue count adds observed behaviour beside the stated answers, and the results become a chart pack, a six-page pricing memo, a proposed menu card designed in canva and a ten-slide deck for the canteen management. Completing the project takes the intern from textbook demand theory to a defensible pricing recommendation: writing survey questions that do not lead the respondent, building schedules from raw responses, computing elasticity with the midpoint formula, spotting where stated intentions and observed queues disagree, and presenting a price change to someone whose income depends on it. Market research firms, pricing and revenue teams, FMCG management trainee programmes and consulting analysts all interview for exactly this reasoning, and the public repository shows the intern doing it on real data.

economicscanvaexcelgoogle-forms

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BusinessEasy

Brand Identity Refresh Proposal

Suraj Sweets has sold mithai from the same corner of Johari Bazaar in Jaipur since 1987, and it shows. Three different versions of the logo appear on the signboard, the sweet boxes, and the delivery-app thumbnail. The boxes are printed in whatever colours the local press had in stock that month. The shop is trusted and busy during Diwali, and almost invisible the rest of the year to anyone under thirty, because the gifting customers it used to own have quietly moved to newer dessert brands with tighter, more photogenic identities. The intern builds a complete brand identity refresh proposal for this shop and argues for it the way a consultant would. The work begins with a scored audit of fourteen customer-facing touchpoints and a perception survey of sixty respondents run through google-forms, then moves into a competitor identity matrix, a written positioning statement, three logo directions designed in canva with one taken to final, a full colour and typography system, eight applied mockups shown as a before-and-after board, and a client-facing pitch deck built in powerpoint that ends with a ninety-day rollout plan and a print budget. Completing the project teaches the intern the part of branding that recruiters actually test for, which is not whether you can draw a nice logo but whether you can defend one. Diagnosis before design, evidence before opinion, and a rollout plan that respects a family business's budget and sentiment are the habits that separate a brand strategist from a template user, and the finished proposal is a portfolio artefact that demonstrates all three.

marketingcanvagoogle-formspowerpoint

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BusinessEasy

Startup Business Plan and Pitch Deck

Around every large Indian campus there is a floating population of students living in PG rooms with no kitchen, eating a rotating mix of mess food, sixty-rupee street thalis, and app-delivered biryani that costs three times what a home-cooked meal would. Small tiffin services spring up to serve them every semester, and most fold within a year, not because the food was bad but because nobody ever costed a meal, priced a plan, or worked out how many subscribers the kitchen needed before it stopped losing money. The gap is not culinary, it is managerial. The intern founds a fictional venture on paper and takes it all the way to an investable proposal. Working around a tiffin subscription called Tiffin Trail, the intern runs a demand survey in google-forms and a round of student and PG-owner interviews, prices three subscription plans against a per-meal cost build-up, models thirty-six months of revenue, costs, and cash in google-sheets with named unit economics such as contribution margin, customer acquisition cost, and break-even month, maps five competitors across eight attributes, drafts a business model canvas in notion, and packages the whole thing as an eighteen to twenty-two page business plan, a one-page executive summary, and a twelve-slide investor deck designed in canva. By the end the intern has practised customer discovery, pricing, financial modelling, competitive analysis, and the specific discipline of making a plan, a model, and a deck all tell the same story without contradicting each other. These are the skills every incubator interview, consulting case round, and business-analyst assignment tests for, and a repository holding a complete founding document set is far stronger evidence of them than any elective on the transcript.

managementcanvagoogle-formsgoogle-sheets+1

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BusinessEasy

Crisis Communication Response Kit

Every consumer business in India is one screenshot away from a bad week. A hair in a meal, a double charge on renewal day, a delivery partner in an argument at a hostel gate: the incident itself is rarely fatal, but the eleven hours of silence that follow usually are. Large companies keep a written crisis playbook for exactly this reason, while small brands improvise at midnight and make it worse. Knowing how to write a holding statement that says something true in eighty words is a communications skill that gets people hired. The intern builds the response kit for Tiffin Tribe, a fictional Pune-based cloud kitchen serving monthly meal subscriptions to hostels and offices. The work begins with a teardown of four publicly documented crises at Indian consumer brands, then a risk register built in notion with severity tiers and an escalation ladder, then five two-page scenario playbooks and a library of over eighteen message templates written in google-docs for instagram comments, community broadcasts, subscriber email, website notices, media statements and internal staff notes. An incident intake form is built in google-forms, a one-page First 60 Minutes card is designed in canva for the kitchen wall, and the whole kit is pressure-tested in a thirty-minute tabletop drill with a written debrief. The intern finishes able to write calmly under time pressure, structure a document for someone reading it in a panic, and separate what is known from what is assumed, which is the core discipline of corporate communications. Crisis and reputation work sits in every PR agency, brand communications team and public affairs desk, and a tested kit plus a drill debrief is far stronger evidence of judgement than any classroom assignment.

content-writingcanvagoogle-docsgoogle-forms+1

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BusinessEasy

Mutual Funds versus Fixed Deposits Comparative Study

In most Indian families the savings conversation ends in the same place it has for forty years: a fixed deposit at the bank where the salary lands. Mutual funds have grown enormously, yet the household argument still runs on two slogans - deposits are safe, funds are risky - and both survive because almost nobody puts them on one page and does the arithmetic. Once tax at your own slab and a few years of inflation are subtracted, a deposit paying 7 percent can quietly return almost nothing in real terms, while a fund that beat it over ten years can still have lost money over any three of them. The intern settles the question with evidence rather than opinion. Working in excel, they assemble ten years of month-end NAV history for nine funds across equity, debt and hybrid categories, plus dated deposit rates from five institutions including a small finance bank and a post office scheme, then compute compounded returns, SIP returns using XIRR, rolling three-year returns across more than eighty start points, volatility, worst twelve-month outcome and drawdown. Every comparison is then rebuilt after tax at three income slabs and after official inflation, which is where most published comparisons quietly stop. The findings become a study report organised around five decision lenses, a working decision calculator, and an eight-slide carousel designed in canva and published on linkedin so the argument reaches people who will never open a spreadsheet. This is the analysis that separates a commerce graduate who has memorised product definitions from one who can actually compare instruments. The intern comes away fluent in CAGR versus XIRR, rolling returns, real returns and the tax treatment that decides most of these arguments, plus the discipline of writing about money without slipping into advice - exactly what wealth management, research and financial content roles test for in the first interview.

financecanvaexcellinkedin

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BusinessEasy

Sales Funnel Design for a Coaching Institute

Every coaching institute in a tier-two Indian city collects far more interest than it converts. Parents call, students walk in after school, a hoarding near the bus stop brings twenty enquiries in a week, and then almost all of it evaporates because nobody follows up in any organised way. The names sit in a diary, the counsellor remembers the ones who seemed serious, and the rest quietly enrol somewhere that called them back. The institute concludes it needs more advertising, when what it actually needs is a funnel: a defined path from first contact to paid admission with a named action at every step. The intern designs that funnel end to end for Sankalp Study Circle, a fictional CUET and CLAT coaching centre in Vaishali Nagar, Jaipur that turned 300 enquiries into 42 admissions last season. They map a seven-stage funnel as a one-page blueprint in canva, build the enquiry capture form in google-forms with qualification fields and automatic routing, write a five-touch follow-up sequence and a 90-second counsellor call script in google-docs, produce six objection-handling cards, and build a funnel tracker in google-sheets that calculates stage-to-stage conversion, cost per admission, and where the biggest leak sits. The project teaches funnel thinking, lead qualification, conversion arithmetic, and persuasive but honest sales copy, which are the daily work of inside sales, admissions, and growth roles across edtech and services. Because the deliverables are operational rather than theoretical, the intern finishes with a system a real institute could switch on in a week, which is a far stronger interview artefact than a marketing essay.

business-developmentcanvagoogle-docsgoogle-forms+1

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BusinessEasy

Training Needs Assessment for a Growing Team

When a small Indian brand triples its headcount inside a year, training is almost always the last system anyone builds. New joiners learn by watching whoever sits closest, quality slips in ways nobody can name, and the founder's instinct is to book a motivational workshop for everybody. A training needs assessment reverses that logic: it finds out which specific skills are missing, in which roles, at what cost to the business, and only then decides what training is worth anyone's time. The intern runs a full assessment for Bageecha Home, a fictional Jaipur home-decor brand that grew from 9 to 34 people in fourteen months. They write a twelve-competency dictionary in google-docs, run a staff skills survey through google-forms, build a skills matrix in google-sheets that scores every gap and ranks it by business impact, interview managers, observe two roles at work, and turn the findings into a quarterly training calendar designed in canva. They then build one training module end to end, complete with facilitator guide, participant deck, roleplay and a pre and post quiz. The work covers the exact sequence a learning and development team follows, from needs analysis through prioritisation to module design and evaluation. The intern finishes able to defend why a training was chosen over the twelve that were not, which is a far stronger answer in an HR interview than a list of workshops attended, and leaves with a complete training kit a real small business could pick up and run.

human-resourcescanvagoogle-docsgoogle-forms+1

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BusinessEasy

Partnership Proposal Kit

Small Indian service businesses grow fastest when they borrow somebody else's audience. A tiffin service does not need to advertise to every hostel resident in the city if it can sign one deal with the warden of a 90-bed PG. Yet most owners never get there, because a partnership conversation needs paperwork most small firms simply do not have: a clear offer, a written split, and a document the other side can show their boss. The founder ends up pitching over WhatsApp, the partner asks for something in writing, and the deal quietly dies. The intern builds the missing paperwork as a complete partnership kit for Ghar Ka Tiffin, a fictional Nagpur home-style tiffin service with 180 subscribers at ₹2,400 a month that wants to reach 400 without spending on ads. Working in google-sheets they map 24 candidate partners across three archetypes and score each on fit, then design three partnership models and a value-exchange calculator that shows what both sides earn. In canva they produce three model one-pagers and a ten-slide proposal deck with swappable partner slides, and in google-docs they write the fill-in proposal template, a plain-language two-page term sheet, and a four-step outreach sequence for linkedin, email and in-person approaches. The project builds skill in partner prospecting, commercial structuring, value articulation, and business writing that survives being forwarded to someone senior. Alliance and channel roles across startups, edtech and FMCG distribution hire exactly for this, and a kit that a real founder could open and use tomorrow demonstrates commercial judgement in a way no coursework does.

business-developmentcanvagoogle-docsgoogle-sheets+1

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BusinessEasy

Meme Marketing Campaign Study

Every Indian marketing team now has someone whose job quietly includes memes, and almost none of them can explain why a meme worked. A template that lands 40,000 likes for a food delivery app dies on a fintech page two days later. Brands newsjack a trend a week after it peaked, force their product into the punchline, and wonder why the comments are hostile. Underneath the chaos there are patterns, and they are visible to anyone willing to sit with sixty public posts and a spreadsheet instead of a hunch. The intern runs that study. Sixty public meme posts from six consumer brands across six categories are logged and coded on twelve variables in excel, from template freshness and language mix to product visibility and posting lag, then analysed with pivot tables to find which combinations actually earn engagement on instagram. The findings become a research report, a five-gate meme fit framework, a brand-safety checklist, and finally a six-meme sample campaign designed in canva for Kadak Co., a fictional instant-chai brand from Pune, with predicted engagement drawn from the study's own benchmarks. Completing the project gives the intern something rarer than a portfolio of funny posts: evidence. Building a coding scheme, defending a sample, normalising engagement across account sizes, and turning a correlation into a rule a team can follow are content-strategy skills, and they transfer directly to any brand, category, or platform the intern works on next.

marketingcanvaexcelinstagram

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BusinessEasy

Household Budget and Consumption Basket Study

Economics students meet Engel's law as a sentence in a textbook: as household income rises, the share of spending that goes on food falls. It is one of the oldest empirical regularities in the discipline, and it can be tested in a single neighbourhood in a single month with nothing more than a notebook and ten willing families. Yet most households in India have never seen their own spending written down by category, which is why a family earning a decent monthly income can still be surprised at the end of every month, and why the phrase household budget usually means a vague intention rather than a document. The intern runs a seven-day expenditure diary study across ten consenting households of deliberately different income levels. A short intake questionnaire in google-forms captures household size, earners and monthly income band, each family logs every rupee spent for a week on a printed diary sheet, and roughly 700 line items are categorised and analysed in excel to produce expenditure shares, food shares, an Engel scatter and per-capita comparisons. The findings become a 16-18 page report written in google-docs with a one-page profile for each household, a reusable budget planner workbook other families can actually download and use, and an explainer poster designed in canva. Completing the project takes the intern through household survey design, consent and privacy handling for financially sensitive data, expenditure classification into consistent categories, share and per-capita normalisation, and the interpretation of a real empirical law against a small and messy sample. This is the exact skill set behind consumer research, market sizing and development economics fieldwork, and the public repository leaves the intern with an original micro-dataset and a genuinely useful tool to point recruiters at.

economicscanvaexcelgoogle-docs+1

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BusinessEasy

LinkedIn Talent Sourcing Strategy

A small Indian D2C brand with 28 people cannot afford a recruitment agency retainer or a paid job board, so when the founder posts an opening it usually goes one of two ways: 400 unrelated applications arrive within a week, or nobody suitable applies at all. Sourcing is the skill that fixes both. Instead of waiting for the right people to walk in, a sourcer goes out, works out where those people currently sit, writes search language precise enough to find them, and then earns a reply from strangers who were not looking for a job that morning. The intern builds the entire sourcing strategy for Nilaya Skincare, a fictional three-year-old skincare brand in Bengaluru hiring three roles with a ₹0 recruitment budget. Working only on the free tier of linkedin, they write role intake briefs, build a library of 18 boolean search strings, map the talent market onto a one-page canva visual, and assemble a 60-profile longlist in an excel workbook where every candidate is stored as an anonymised code with a formula-driven fit score. They then run a controlled outreach experiment with two message variants across 15 real touches, log reply rates, draft a 12-post employer brand calendar, and write the findings into a 14 to 18 page playbook in google-docs. The project builds exactly the toolkit talent acquisition teams interview for: boolean search, talent market mapping, candidate personas, measured outreach copy, funnel metrics and the data ethics of handling other people's public information. Because the intern can show a reply rate they actually earned rather than a theory they read, the playbook works as portfolio evidence for recruitment, HR generalist and even sales development roles, where the same prospecting muscles apply.

human-resourcescanvaexcelgoogle-docs+1

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BusinessEasy

Video Script Package for Reels and Shorts

Short-form vertical video is where Indian attention actually lives, and small brands know it: a phone, natural light and a good idea can outperform an ad budget. What most of them lack is writing. Videos get shot on impulse, open with a slow pan, and lose the viewer before the first word lands, because nobody wrote a hook, a beat structure or an on-screen text plan. Social teams and agencies now hire specifically for this craft, and the ability to write a script an editor can shoot without asking questions is a rare, checkable skill. The intern joins Second Innings, a fictional Hyderabad-based thrift and upcycled clothing label, as its first short-form writer. The work starts with a format audit of fifteen public reels and shorts logged in google-sheets, then moves into four content pillars, a bank of thirty tagged hooks, and twelve shoot-ready scripts written in google-docs in a two-column visual-and-audio format, each with a second-by-second beat map, sound-off on-screen text, props and a specific call to action. Twelve vertical cover frames are designed in canva, captions and hashtag sets are written for each video, and a four-week posting calendar sequences the twelve posts, with instagram used purely as research for formats and frame safe zones. By the end, the intern can write for muted, three-second-attention viewing, structure a video by beats rather than by paragraphs, and hand production teams briefs that are genuinely shootable. It is portfolio evidence of the exact workflow social media teams, creator studios and D2C marketing teams run every week, and twelve finished scripts plus an audit sheet demonstrate far more hireability than a folder of essays.

content-writingcanvagoogle-docsgoogle-sheets+1

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