LinkedIn Talent Sourcing Strategy
A small Indian D2C brand with 28 people cannot afford a recruitment agency retainer or a paid job board, so when the founder posts an opening it usually goes one of two ways: 400 unrelated applications arrive within a week, or nobody suitable applies at all. Sourcing is the skill that fixes both. Instead of waiting for the right people to walk in, a sourcer goes out, works out where those people currently sit, writes search language precise enough to find them, and then earns a reply from strangers who were not looking for a job that morning.
The intern builds the entire sourcing strategy for Nilaya Skincare, a fictional three-year-old skincare brand in Bengaluru hiring three roles with a ₹0 recruitment budget. Working only on the free tier of linkedin, they write role intake briefs, build a library of 18 boolean search strings, map the talent market onto a one-page canva visual, and assemble a 60-profile longlist in an excel workbook where every candidate is stored as an anonymised code with a formula-driven fit score. They then run a controlled outreach experiment with two message variants across 15 real touches, log reply rates, draft a 12-post employer brand calendar, and write the findings into a 14 to 18 page playbook in google-docs.
The project builds exactly the toolkit talent acquisition teams interview for: boolean search, talent market mapping, candidate personas, measured outreach copy, funnel metrics and the data ethics of handling other people's public information. Because the intern can show a reply rate they actually earned rather than a theory they read, the playbook works as portfolio evidence for recruitment, HR generalist and even sales development roles, where the same prospecting muscles apply.
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