Crisis Communication Response Kit

Every consumer business in India is one screenshot away from a bad week. A hair in a meal, a double charge on renewal day, a delivery partner in an argument at a hostel gate: the incident itself is rarely fatal, but the eleven hours of silence that follow usually are. Large companies keep a written crisis playbook for exactly this reason, while small brands improvise at midnight and make it worse. Knowing how to write a holding statement that says something true in eighty words is a communications skill that gets people hired.

The intern builds the response kit for Tiffin Tribe, a fictional Pune-based cloud kitchen serving monthly meal subscriptions to hostels and offices. The work begins with a teardown of four publicly documented crises at Indian consumer brands, then a risk register built in notion with severity tiers and an escalation ladder, then five two-page scenario playbooks and a library of over eighteen message templates written in google-docs for instagram comments, community broadcasts, subscriber email, website notices, media statements and internal staff notes. An incident intake form is built in google-forms, a one-page First 60 Minutes card is designed in canva for the kitchen wall, and the whole kit is pressure-tested in a thirty-minute tabletop drill with a written debrief.

The intern finishes able to write calmly under time pressure, structure a document for someone reading it in a panic, and separate what is known from what is assumed, which is the core discipline of corporate communications. Crisis and reputation work sits in every PR agency, brand communications team and public affairs desk, and a tested kit plus a drill debrief is far stronger evidence of judgement than any classroom assignment.