Trade Show and Expo Participation Plan

Added Jul 2026 3 design docs

For a small Indian food or handicraft brand, a single trade fair can be the cheapest route to national distribution, and also the fastest way to burn four lakh rupees. Every year hundreds of first-time exhibitors book a stall at a food or gifting expo, print a banner, hand out samples for three days, come home with a bag of visiting cards, and never follow up on any of them. The difference between a fair that pays for itself and one that quietly drains a year of profit is almost never the product; it is whether somebody planned the eight weeks before and the four weeks after.

The intern builds the complete participation plan for Malabar Pantry Co., a fictional Kochi brand selling eleven spice blends and pickles that wants distributors and hotel buyers outside Kerala. Working in google-sheets, they score five candidate expos against eight weighted criteria, build a line-item budget that fits inside ₹4,00,000 and an ROI model showing how many first orders repay it, design a 3-by-3-metre booth brief and layout in canva, build a lead capture form in google-forms with qualification rules and a five-touch follow-up sequence, and plan twelve instagram posts across the pre-show and post-show windows.

The project teaches event selection under a budget ceiling, cost modelling, booth and sampling logistics, lead qualification, follow-up sequencing, and the plain project management of a hard deadline that will not move. Trade show execution is a standing requirement in export, FMCG distribution, and B2B sales roles, and a plan this concrete gives the intern something specific to walk an interviewer through.

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