Festival Season Ad Campaign Plan

Added Jul 2026 3 design docs

For most independent retailers in India the year is not twelve months long, it is eight weeks long. Between Ganesh Chaturthi and Bhai Dooj a décor shop, a sweet shop, or a saree store can earn more than half its annual revenue, which is exactly why festival advertising money gets spent in a panic: a hoarding because a neighbour booked one, a newspaper insert because the agent called, boosted posts because someone said Reels work. The season ends, the stock clears or it does not, and nobody can say which rupee did the work.

The intern plans that season properly for Roshni Living, a fictional two-outlet home décor and gifting store in Nagpur with a fixed festival budget of ₹2,00,000. The work begins with a study of twelve real festival campaigns and a walk-through of four competing stores, then builds one campaign idea into three creative territories, nine finished ad assets in canva sized for feed, vertical, and A5 print, a media plan in excel where every channel line carries a unit cost and an expected reach, a three-tier offer architecture with margin maths, and a 45-day calendar that puts spend behind six named festival moments. A pitch deck ties it together the way an agency would present it to a client.

Completing the project teaches the intern the part of marketing that interviews actually probe: how a budget becomes a set of defensible decisions. Building a spend model, quoting real print rates, deriving a return-on-ad-spend target from footfall and average bill rather than optimism, and designing coupon codes so results can be traced back to channels are the skills that separate a brand executive from someone who only makes posters.

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