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BusinessEasy

Brand Identity Refresh Proposal

Suraj Sweets has sold mithai from the same corner of Johari Bazaar in Jaipur since 1987, and it shows. Three different versions of the logo appear on the signboard, the sweet boxes, and the delivery-app thumbnail. The boxes are printed in whatever colours the local press had in stock that month. The shop is trusted and busy during Diwali, and almost invisible the rest of the year to anyone under thirty, because the gifting customers it used to own have quietly moved to newer dessert brands with tighter, more photogenic identities. The intern builds a complete brand identity refresh proposal for this shop and argues for it the way a consultant would. The work begins with a scored audit of fourteen customer-facing touchpoints and a perception survey of sixty respondents run through google-forms, then moves into a competitor identity matrix, a written positioning statement, three logo directions designed in canva with one taken to final, a full colour and typography system, eight applied mockups shown as a before-and-after board, and a client-facing pitch deck built in powerpoint that ends with a ninety-day rollout plan and a print budget. Completing the project teaches the intern the part of branding that recruiters actually test for, which is not whether you can draw a nice logo but whether you can defend one. Diagnosis before design, evidence before opinion, and a rollout plan that respects a family business's budget and sentiment are the habits that separate a brand strategist from a template user, and the finished proposal is a portfolio artefact that demonstrates all three.

marketingcanvagoogle-formspowerpoint

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BusinessEasy

Meme Marketing Campaign Study

Every Indian marketing team now has someone whose job quietly includes memes, and almost none of them can explain why a meme worked. A template that lands 40,000 likes for a food delivery app dies on a fintech page two days later. Brands newsjack a trend a week after it peaked, force their product into the punchline, and wonder why the comments are hostile. Underneath the chaos there are patterns, and they are visible to anyone willing to sit with sixty public posts and a spreadsheet instead of a hunch. The intern runs that study. Sixty public meme posts from six consumer brands across six categories are logged and coded on twelve variables in excel, from template freshness and language mix to product visibility and posting lag, then analysed with pivot tables to find which combinations actually earn engagement on instagram. The findings become a research report, a five-gate meme fit framework, a brand-safety checklist, and finally a six-meme sample campaign designed in canva for Kadak Co., a fictional instant-chai brand from Pune, with predicted engagement drawn from the study's own benchmarks. Completing the project gives the intern something rarer than a portfolio of funny posts: evidence. Building a coding scheme, defending a sample, normalising engagement across account sizes, and turning a correlation into a rule a team can follow are content-strategy skills, and they transfer directly to any brand, category, or platform the intern works on next.

marketingcanvaexcelinstagram

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BusinessEasy

Influencer Marketing Strategy & Outreach Kit

Influencer marketing in India has moved far beyond film stars endorsing soap. A nano-creator in Indore with 8,000 loyal followers can sell out a small brand's stock in a weekend, often for the price of a free product. Yet most small brands approach creators with copy-pasted DMs, no shortlist logic, and no idea what a fair barter or rate looks like, so their messages get ignored and their budgets get wasted on the wrong profiles. The intern builds a complete influencer marketing strategy and outreach kit for Paperwhale, a fictional Jaipur stationery brand selling journals and desk accessories online. The work involves researching and scoring 40 real-world-style creator profiles into a structured database in google-sheets, designing a tiering and selection framework, writing a full outreach message library in google-docs covering first contact, follow-up, negotiation, and rejection, and producing a collaboration brief deck in canva that tells a selected creator exactly what to post, when, and how success will be judged, with instagram as the primary research ground. The project trains the intern in the unglamorous skills that make influencer campaigns actually work: structured prospecting, evaluation criteria, professional written outreach, and campaign briefing. These are directly billable skills at agencies and D2C brands, and the finished kit gives the intern a concrete artefact to walk recruiters through, line by line, in an interview.

marketingcanvagoogle-docsgoogle-sheets+1

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BusinessEasy

YouTube Channel Launch Strategy

Every year thousands of Indian channels launch with a logo, a webcam, and no plan, then quietly stop at video seven. The problem is rarely talent. It is that nobody decided who the channel is for, what a typical video looks like, which topics people actually search for, or how success would be judged before the first upload. Meanwhile the channels that grow look boringly systematic from the inside: a fixed niche, a title formula, a thumbnail system, and an upload rhythm they can survive. The intern writes that system for Sikka Sense, a fictional Hindi-English money-basics channel about to be launched in Delhi for people in their first job. The work analyses ten comparable channels on public data, sets a positioning statement and audience definition, builds a brand kit in canva with a banner and eight thumbnails, plans 24 videos across a 90-day roadmap in google-sheets with titles and search keywords attached, writes three full scripts in google-docs shaped around retention, sets up a production tracker in notion, and closes with a milestone plan to the 1,000 subscriber and 4,000 watch hour threshold plus a weekly metrics workbook with decision rules. Completing the project gives the intern the content-strategy skill set that brands and creator studios hire for: keyword-led topic selection, packaging discipline through titles and thumbnails, scripting for attention, and reading channel analytics well enough to change plans rather than panic. The finished dossier proves they can launch a channel on purpose, which is the same argument a content marketing manager makes about a company blog or a brand's video calendar.

marketingcanvagoogle-docsgoogle-sheets+1

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BusinessEasy

Festival Season Ad Campaign Plan

For most independent retailers in India the year is not twelve months long, it is eight weeks long. Between Ganesh Chaturthi and Bhai Dooj a décor shop, a sweet shop, or a saree store can earn more than half its annual revenue, which is exactly why festival advertising money gets spent in a panic: a hoarding because a neighbour booked one, a newspaper insert because the agent called, boosted posts because someone said Reels work. The season ends, the stock clears or it does not, and nobody can say which rupee did the work. The intern plans that season properly for Roshni Living, a fictional two-outlet home décor and gifting store in Nagpur with a fixed festival budget of ₹2,00,000. The work begins with a study of twelve real festival campaigns and a walk-through of four competing stores, then builds one campaign idea into three creative territories, nine finished ad assets in canva sized for feed, vertical, and A5 print, a media plan in excel where every channel line carries a unit cost and an expected reach, a three-tier offer architecture with margin maths, and a 45-day calendar that puts spend behind six named festival moments. A pitch deck ties it together the way an agency would present it to a client. Completing the project teaches the intern the part of marketing that interviews actually probe: how a budget becomes a set of defensible decisions. Building a spend model, quoting real print rates, deriving a return-on-ad-spend target from footfall and average bill rather than optimism, and designing coupon codes so results can be traced back to channels are the skills that separate a brand executive from someone who only makes posters.

marketingcanvaexcelgoogle-forms+1

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BusinessEasy

30-Day Instagram Growth Campaign for a Local Brand

Walk through any market in Delhi, Pune, or Kochi and you will find hundreds of small brands, home bakeries, thrift stores, tuition centres, that live or die by their Instagram page. Most of them post whenever they remember, use the same tired hashtags, and have no idea why one Reel got 12,000 views while the next got 200. A structured, month-long growth plan built on real observation of what works in their niche is exactly the kind of help these businesses need and almost never get. The intern designs a complete 30-day Instagram growth campaign for Amber Oven, a fictional home bakery in Lajpat Nagar. The work starts with a public audit of eight comparable food accounts, then moves into a day-by-day content calendar built in google-sheets, twelve finished post creatives designed in canva, a tiered hashtag and caption system, and a measurement workbook that tracks followers, reach, saves, and DM enquiries week by week. Everything is bound together in a campaign playbook the owner could pick up and run without hiring an agency. Completing the project teaches the intern how professional social media managers actually operate: benchmarking before planning, planning before posting, and measuring before changing course. The finished repository, with its calendar, creatives, and tracking system, doubles as a portfolio piece that answers the interview question every marketing fresher faces, which is not whether you use Instagram, but whether you can grow an account on purpose.

marketingcanvagoogle-sheetsinstagram

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BusinessMedium

SEO Content Plan for a Small Business

Kaveri Interiors is a six-person modular kitchen studio in Coimbatore that gets almost every lead from referrals and one dying source of paid ads. Meanwhile hundreds of people in the city type things like modular kitchen cost in Coimbatore into a search bar every month, compare three blogs written by national brands, and never encounter the local studio that could actually build the thing. The studio has no blog, an unclaimed business listing, and a website with four pages, one of which is a contact form. The intern fixes that on paper, thoroughly. The work runs from a search-demand map of two hundred keywords clustered by intent in google-sheets, through a search-results teardown of the pages currently winning the ten most valuable queries, into a six-month editorial calendar of twenty-four articles arranged as pillars and clusters, three fully written and optimised sample articles drafted in google-docs, an internal linking map, a local search checklist, and a measurement plan tracked in a notion dashboard with realistic traffic and enquiry projections. Completing the project builds the skill that content marketing job descriptions ask for and most applicants fake: reasoning from search intent to a publishing plan, and from a publishing plan to a number a business owner cares about. The intern finishes with a document set that reads like agency work, plus three writing samples that prove the plan is executable rather than theoretical.

marketinggoogle-docsgoogle-sheetsnotion

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BusinessEasy

Customer Persona Research Report

Ask a small Indian D2C founder who their customer is and the answer usually arrives as a phrase rather than a person: health-conscious millennials, aspirational tier-two families, gym-going professionals. Phrases like these cannot be argued with, tested, or designed for, so packaging, pricing, and captions end up guessing. Meanwhile the actual buyers are sitting in order histories and DM conversations with clear, repeatable reasons for buying that nobody has written down. The intern replaces the phrase with evidence for Millet Mornings, a fictional Pune breakfast brand selling ragi dosa mix, jowar flakes, and millet muesli. The work runs a 12-question survey in google-forms to at least 60 respondents across two cities, eight recorded-with-consent interviews of 15 to 20 minutes, a shelf and price audit of six competing brands, and then codes the open-ended answers in excel to produce four evidence-backed personas as canva cards, a five-stage journey map, a weighted segmentation matrix, and a research report that ends in six ranked recommendations the founders can act on next month. Completing the project builds the research muscle that brand, insights, and product-marketing roles hire for: writing questions that do not lead the respondent, coding messy free-text answers into themes, quoting sample sizes honestly, and turning findings into decisions instead of adjectives. The intern finishes with a report, a dataset, and a persona set that demonstrate they can tell an employer who the customer is and prove it.

marketingcanvaexcelgoogle-docs+1

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BusinessMedium

Email Marketing Funnel Design

Thousands of small Indian businesses, coaching institutes, course sellers, boutique studios, are sitting on email lists they spent years building and use roughly once a month for a discount blast. The list opens at eleven percent, almost nobody clicks, and the owner concludes that email is dead. What is actually dead is the absence of a system: nothing greets a new subscriber, nothing follows the person who reached the payment page and left, and nobody ever writes to the subscribers who have gone quiet. The intern designs the funnel that should exist for Sanchay Skills, a fictional spoken-English and interview-prep academy in Nagpur selling a ₹2,499 course. The work covers a five-stage lifecycle map drawn in canva, twenty-two fully written emails in google-docs with three subject-line variants each, a trigger and timing logic sheet plus a segmentation schema in google-sheets, a revenue forecast model with three scenarios, a swipe-file teardown of fifteen real brand emails, and a notion handover board the founder's associate can work through step by step. Completing the project teaches the intern lifecycle marketing the way retention teams actually practise it: mapping states and triggers before writing a single line, writing copy that carries one job per email, testing subject lines against a hypothesis rather than a hunch, and defending a revenue number with funnel arithmetic. Email and CRM roles are among the easiest marketing jobs for a fresher to enter and among the hardest to fake, and a repository containing a working funnel design answers the only question that matters in an interview: can you build something a business would switch on tomorrow.

marketingcanvagoogle-docsgoogle-sheets+1

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BusinessEasy

Competitor Analysis Deck for a D2C Brand

India now has thousands of direct-to-consumer brands selling skincare, snacks, and stationery from Instagram pages and their own websites, and most of them price their next product by guessing. The founder feels a competitor is cheaper, thinks another one has better packaging, and has read a few angry reviews, but nobody has ever put the category on one page: what six rivals actually charge per millilitre, what their customers complain about in public reviews, and which promise nobody in the category is making yet. The intern builds that page, and the fourteen slides around it. Working for Tulsi & Tin, a fictional two-year-old ayurvedic skincare brand in Ahmedabad about to launch a ₹899 night cream, the intern profiles six competitors on fourteen attributes in a google-sheets workbook, normalises every price to a per-100ml basis, codes 120 public customer reviews into complaint and delight themes, draws a positioning map in canva, and presents the findings as a powerpoint deck where every slide headline is a conclusion rather than a label, closing with three costed recommendations. Completing the project builds the skill that sits under brand management, category management, and every consulting first-round case: turning scattered public information into a comparison a founder can act on the same week. The intern learns to normalise data before comparing it, to separate what competitors say about themselves from what their customers say, and to end an analysis with a decision instead of a summary, which is exactly the difference recruiters look for between a student report and professional work.

marketingcanvagoogle-sheetspowerpoint

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