Competitor Analysis Deck for a D2C Brand

India now has thousands of direct-to-consumer brands selling skincare, snacks, and stationery from Instagram pages and their own websites, and most of them price their next product by guessing. The founder feels a competitor is cheaper, thinks another one has better packaging, and has read a few angry reviews, but nobody has ever put the category on one page: what six rivals actually charge per millilitre, what their customers complain about in public reviews, and which promise nobody in the category is making yet.

The intern builds that page, and the fourteen slides around it. Working for Tulsi & Tin, a fictional two-year-old ayurvedic skincare brand in Ahmedabad about to launch a ₹899 night cream, the intern profiles six competitors on fourteen attributes in a google-sheets workbook, normalises every price to a per-100ml basis, codes 120 public customer reviews into complaint and delight themes, draws a positioning map in canva, and presents the findings as a powerpoint deck where every slide headline is a conclusion rather than a label, closing with three costed recommendations.

Completing the project builds the skill that sits under brand management, category management, and every consulting first-round case: turning scattered public information into a comparison a founder can act on the same week. The intern learns to normalise data before comparing it, to separate what competitors say about themselves from what their customers say, and to end an analysis with a decision instead of a summary, which is exactly the difference recruiters look for between a student report and professional work.