Influencer Marketing Strategy & Outreach Kit

Added Jul 2026 3 design docs

Influencer marketing in India has moved far beyond film stars endorsing soap. A nano-creator in Indore with 8,000 loyal followers can sell out a small brand's stock in a weekend, often for the price of a free product. Yet most small brands approach creators with copy-pasted DMs, no shortlist logic, and no idea what a fair barter or rate looks like, so their messages get ignored and their budgets get wasted on the wrong profiles.

The intern builds a complete influencer marketing strategy and outreach kit for Paperwhale, a fictional Jaipur stationery brand selling journals and desk accessories online. The work involves researching and scoring 40 real-world-style creator profiles into a structured database in google-sheets, designing a tiering and selection framework, writing a full outreach message library in google-docs covering first contact, follow-up, negotiation, and rejection, and producing a collaboration brief deck in canva that tells a selected creator exactly what to post, when, and how success will be judged, with instagram as the primary research ground.

The project trains the intern in the unglamorous skills that make influencer campaigns actually work: structured prospecting, evaluation criteria, professional written outreach, and campaign briefing. These are directly billable skills at agencies and D2C brands, and the finished kit gives the intern a concrete artefact to walk recruiters through, line by line, in an interview.

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