Thirty Day Social Media Content Calendar

Small Indian businesses post on social media the way people water plants: heavily for a week, then not for a month. The reason is almost never laziness. It is that nobody wrote down what to post, so every single day starts as a blank screen and loses to the day's actual work. A calendar that decides thirty days in advance, with captions already written and images already designed, is the difference between an account that grows and one that goes quiet in March.

The intern takes over content planning for Kalakriti Studio, a fictional Pune pottery studio with 1,840 instagram followers that runs weekend wheel-throwing workshops at ₹1,200 a seat and currently fills only six of twelve seats. The intern defines two audience segments and five content pillars, then builds a thirty-day calendar in google-sheets covering date, pillar, format, hook, call to action, hashtag tier and asset needed, writes all thirty captions plus four short-video scripts with shot lists, designs a matching template system of six feed posts and two story frames in canva, adapts four posts for a corporate-workshop audience on linkedin, and writes a community playbook of reply templates for comments, enquiries and complaints. A baseline of the previous thirty days and a weekly metrics tracker make the plan measurable rather than decorative.

The intern comes away able to turn a business goal into a content plan, write scroll-stopping first lines under a hard word limit, build a template system instead of one-off graphics, research hashtags by size tier rather than by guesswork, and defend the plan with numbers. Social media coordinator and content associate roles at agencies, D2C brands and studios ask for exactly this artefact in interviews, and most applicants arrive with screenshots instead.