PR and Press Release Kit for a Product Launch

Added Jul 2026 3 design docs

A product launch lives or dies in the 48 hours around it. Indian newsrooms receive hundreds of launch emails a week, most of them a wall of adjectives with no actual news in the first line, and they get deleted unread. The teams that earn coverage are rarely the ones with the biggest budget; they are the ones who hand a reporter a story that is already written, already sourced and already checked. Public relations is one of the few communication careers where a fresher can prove that skill on paper before anybody hires them.

The intern becomes the launch PR lead for Vayu Labs, a fictional Coimbatore startup releasing Vayu Class One, a ₹4,499 classroom air purifier built for schools. Working in google-docs, the intern writes the launch narrative, a 450-word press release built as a strict inverted pyramid, a media kit carrying fact sheet, spec table, founder bios and boilerplate, three pitch email variants, a twelve-question spokesperson Q&A including four hostile questions, and holding statements for three things that could go wrong. A 25-outlet media list, a coverage tracker and a share-of-voice measurement plan are built in google-sheets, launch-day cards are designed in canva, and the founder's announcement post is drafted for linkedin.

This is the playbook an agency runs for a real client, compressed into one launch. The intern finishes able to find the news inside a product, write to house style under a hard word ceiling, target media by beat rather than by fame, prepare a spokesperson for the questions they would rather not answer, and define what success looks like before launch day instead of after it. Communications agencies, startup marketing teams and corporate affairs departments hire on exactly this evidence.

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