Client Case Study Writing Pack

Added Jul 2026 3 design docs

Small Indian service businesses lose deals for a reason that has nothing to do with their work: they cannot prove it. A studio that built a billing tool which saved a shop four hours a day has no document saying so, so every sales conversation restarts from zero trust. The case study is the artefact that fixes this, and it is the single most requested piece of writing in B2B marketing, because it needs interviewing, number handling and storytelling at the same time. Most writers can do one of the three.

The intern becomes the writer for Bhaskar Digital, a fictional nine-person studio in Indore that builds websites and small business software. Three of its past projects have no write-up, so the intern sources each story through a structured client interview, then writes each one in three formats: a 900 to 1,100 word web version, a one-page sales PDF under 400 words, and a six-slide deck version. Drafting and interview notes live in google-docs, the one-pagers are laid out in canva, the deck versions are built in powerpoint, and each story is repurposed as a linkedin post. A results table, an honesty label on every number and a client approval log keep the pack usable by a real sales team.

By the end the intern can interview a stranger and leave with usable quotes, turn vague claims into a defensible results table, and cut one story three ways for three different readers without flattening it. Case study writing sits close to revenue, which is why agencies, SaaS companies and consultancies hire for it specifically, and a pack of nine finished artefacts is far more persuasive to a recruiter than a folder of blog drafts.

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In most Indian companies with a shop floor, internal communication means an email that four out of five employees will never open. Warehouse loaders, delivery riders, housekeeping staff and shift supervisors do not sit at desks, so policy changes, safety rules and new apps reach them as rumour through a supervisor who half-remembers the briefing. The cost shows up as missed compliance, spiked attrition after every announcement, and a leadership team convinced the problem is attitude rather than plumbing. Somebody has to design the plumbing, and that somebody is an internal communications professional. The intern takes that role at Sahyog Logistics, a fictional Nashik-based warehousing and last-mile company with 420 employees across five cities, most of them non-desk. Starting with a diagnosis, the intern runs an anonymous google-forms survey of thirty working people and five interviews to learn how workplace information actually travels, then builds the system in google-docs: a five-segment audience map, a channel matrix scored on reach and speed, a message architecture, a twelve-week communications calendar, and a rollout playbook for two real changes the company is pushing through. Floor-facing pieces such as notice-board posters and short broadcast messages are designed in canva, and the whole plan is pitched to leadership as a fourteen-slide powerpoint deck. The intern finishes able to do what communications and HR teams pay for: segment an audience that is not sitting in front of a laptop, choose a channel for a reason instead of a habit, write plainly enough that a message survives being passed on twice, and define measures that prove whether any of it worked. It is unusually strong evidence for internships in HR, corporate communications, employer branding and consulting, because it shows planning and writing together rather than either one alone.

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Corporate Blog Series: Five Articles for a D2C Brand

Every direct-to-consumer brand in India is fighting the same battle: paid ads keep getting costlier, and the only channel that compounds over time is a blog that actually answers what customers search for. Yet most small brands publish thin, salesy posts that nobody reads, because hiring an experienced content writer feels out of reach. A well-researched article series that ranks for real queries and earns trust is one of the highest-leverage assets a young brand can own, and writing one is a skill every marketing team hires for. The intern acts as the first content writer for Vriksha Organics, a fictional Jaipur-based brand selling cold-pressed oils, millets and jaggery online. Working in google-docs, the intern researches the audience and keywords, plans a pillar-and-cluster series, and writes five publish-ready articles of 1,200 to 1,500 words each, complete with meta titles, internal links and FAQ blocks. Each article gets two custom header and infographic images designed in canva, the whole editorial system is tracked in a notion workspace, and every article is repurposed into a linkedin post so the brand gets social mileage from the same research. Completing the series teaches the intern the full professional content workflow: audience research, keyword mapping, briefing, drafting, self-editing against a style guide, and packaging work so a client can publish it without questions. The finished repository doubles as a writing portfolio, which is exactly what content agencies, D2C brands and marketing teams ask to see before hiring a junior writer or content intern.

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A product launch lives or dies in the 48 hours around it. Indian newsrooms receive hundreds of launch emails a week, most of them a wall of adjectives with no actual news in the first line, and they get deleted unread. The teams that earn coverage are rarely the ones with the biggest budget; they are the ones who hand a reporter a story that is already written, already sourced and already checked. Public relations is one of the few communication careers where a fresher can prove that skill on paper before anybody hires them. The intern becomes the launch PR lead for Vayu Labs, a fictional Coimbatore startup releasing Vayu Class One, a ₹4,499 classroom air purifier built for schools. Working in google-docs, the intern writes the launch narrative, a 450-word press release built as a strict inverted pyramid, a media kit carrying fact sheet, spec table, founder bios and boilerplate, three pitch email variants, a twelve-question spokesperson Q&A including four hostile questions, and holding statements for three things that could go wrong. A 25-outlet media list, a coverage tracker and a share-of-voice measurement plan are built in google-sheets, launch-day cards are designed in canva, and the founder's announcement post is drafted for linkedin. This is the playbook an agency runs for a real client, compressed into one launch. The intern finishes able to find the news inside a product, write to house style under a hard word ceiling, target media by beat rather than by fame, prepare a spokesperson for the questions they would rather not answer, and define what success looks like before launch day instead of after it. Communications agencies, startup marketing teams and corporate affairs departments hire on exactly this evidence.

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